Teach For India

I worked with Teach for India between 2015-2018 and drove traditional media outreach and events. As part of my role, I would also capture, source and curate images in line with the brand communication strategy.
I also researched, presented and organised stories from the field in 7 cities the Fellowship operated in and helped create an org-wide cloud archive. These images were constantly needed for digital campaigns and stakeholder marketing materials.  Using Instagram I showcased stories from classroom Fellows, students and alumni initiatives which grew the channel from a few hundred followers to nearly 15,000 during this period. As the channel helped build a sense of community, the platform was then used more as an outreach tool to meet their Fellowship recruitment targets.

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