WHAT: I was commissioned by a design agency to create photography depicting the extensive work done by SNEHA, a non-profit devoted to improving the health outcomes of women from the most vulnerable backgrounds in Mumbai.
APPROACH: I needed to be able to develop a level of trust with the women I was going to photograph, but being a male and an outsider, I knew this would be difficult. Over 3 months, I shadowed the Sanginis (on-ground volunteers and workers) to immerse myself in the communities they operated in. Observing how their inventive program design manifested into impact, it was clear to me that the culture and commitment shared between their last-mile workers is what needs to be communicated visually. By being mindful and sensitive toward the beneficiaries of SNEHA, I captured real-life situations.
OUTCOME: The photos were used to create a compelling website that used a human-centred narrative to show how the organisation impacts lives; while aimed at encouraging SNEHA’s stakeholders to participate and contribute to SNEHA’s vision.
The approach helped us better consolidate their programs and the images are used in reporting studies, marketing materials and outreach. To see the resulting website visit https://snehamumbai.org